thedsgnblog:
Brand Identity for Sabah by Futura.
“Sabah is an authentic food shop located in Kuwait. Its menu goes from artisan donuts and pies, to specially selected products from all over the world.
Both the branding and the interiors design is inspired by a 70s aesthetic characterized by organic forms, which we can appreciate in the playful use of wooden panels to cover the walls; bright colors and earthy tones are seen in the furniture as well as in some of the brand supplies. This produces an interesting contrast, the place itself evoques freshness and accessibility to clients. The use geometric shapes combined with a minimalistic hints, creates a bold and unique brand.”
Futura was founded in 2008 by Vicky González and Iván García. The intersection of two different backgrounds and working methods gave them a unique way of approaching projects, finding balance between stiffness and rebellion. What they had in common was key to settle some rules, and the have been following them since day one.
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